1. Environmental Analysis of the Premium Ice cream Market
Economic Environment
● Expand of the Premium Ice cream Market, premium ice cream companies have continued expand sales channels. Premium ice cream entrenched position as favorite food for four seasons
● Purchasing Power - Floating population of the region located the stores
● Exchange rate
Recent U.S. financial crisis a
B. 인구: 국민의 99%가 이슬람교도(수니파 90%, 시아파 10%)이며 이슬람 국가들 중 가장 엄격하고 보수적인 종교생활을 하면서 전통적인 이슬람 관습을 지키고 있는 것으로 알려져 있다.
중앙통계청에 따르면 사우디아라비아의 연간 인구성장률이 3%로 중동지역 연간 인구성장률이 2%, 세계 인구성장률이 1
7. 마케팅 전략 수립
7.1. Anticipative Marketing 전략 (예견형 마케팅 전략)
* 정확한 Needs를 파악하고 공략한다!
예견형 마케팅(anticipative marketing)은 발생중이거나 아직 숨어있는 욕구를 파악하고 이를 적극 활용하는 마케팅 전략기법을 말한다. 소비자의 니즈를 조사하여 이에 맞춰 나간다기 보다는 소
내외부 환경의 이해는 미래 예측 및 현상황의 이해를 위한 기업의 핵심적 활동임
-기업의 외부 환경은 주요 세 범주로 나뉘어짐 : the general, industry, competitor environments
산업과 기업에 영향을 미치는 폭넓은 사회의 범주로 구성되어짐
범주 6개 : demographic, economic, political/legal, sociocultural, technological, globa
Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
for discount , health problem. The other side, pizza that was representative fast food with
hamburger on only a few years ago, has developed various premium menu, so pizza industry can
break from depression by well-being trend.
As Korean
environment
Customer environment examines the current situation with respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable
Ⅰ. Assessment
1. Type of the family
☞ Single-parent family
2. Structure and relationship of the family
3. Dimension of health
① Biophysical
· Illness
- Alcohol abuse ┌ Period : for a long time
*The alcoholic problem started before marria
Authors hired by webtoon providers
- Goal – Attract more people to visit their sites
Sociocultural factors & Legal factors
- Wide use of public transportation
- Infringement of copyright is easy and common
Strength
- Free of charge Can be read through smartphones (access easily)
Weakness
- Cannot be used as a direct source of profit.
- Internet connection necessary
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma